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Who I Am
I run Tracking Guru, a Google Ads management and conversion tracking agency working with local service businesses and B2B companies across the UK, US, and Canada. [Client to replace with a first-person paragraph naming real experience, years in the field, and location context.]
Why I Do This
[Client to replace with a specific, first-person paragraph. State the concrete problem that led to starting this agency, for example a pattern of accounts spending money on ads with broken or missing conversion tracking, or agencies that report on clicks and impressions instead of booked jobs and closed revenue. Keep it specific and checkable, not a general statement about being passionate about marketing.]
What I Actually Do
- Set up and manage Google Ads accounts so tracking is correct before the first dollar is spent
- Diagnose and fix broken conversion tracking on existing accounts, so fewer leads get miscounted or lost
- Build offline conversion pipelines so a closed deal that started on a phone call still counts as a real conversion
- Report on cost per lead and cost per booked job in plain numbers, not platform-generated vanity metrics
What This Means for You
Working with a specialist instead of a generalist marketing agency means faster diagnosis when tracking breaks, because identifying a broken pixel or a missing enhanced conversion is the specific thing I do every week, not an occasional task inside a broader retainer. It also means no learning curve on your account and no account manager standing between you and the person actually making changes.
Common Questions
Is this a one-person operation or a full agency?
Tracking Guru is run as a specialist practice rather than a large generalist agency, which means direct access to the person actually making changes in the account, not an account manager relaying requests to someone else.
Why specialize in Google Ads and tracking instead of offering full-service marketing?
Diagnosing a broken pixel, a missing Enhanced Conversion, or a double-counted event is the specific, repeated work done every week, not an occasional task inside a broader retainer covering SEO, social, and design at the same time.
Which industries does Tracking Guru specialize in?
Home services trades such as HVAC and plumbing, legal verticals including personal injury and immigration law, medical aesthetics and cosmetic dentistry, and B2B professional and managed services, all industries where tracking accuracy and offline conversion attribution have an outsized effect on ad performance.
Do you only work with businesses in the UK, US, and Canada?
Client management and reporting are scheduled around UK, US, and Canada time zones, since consistent overlap for calls and campaign changes matters more than serving every region at once.