B2B Professional & Managed Services
Connecting a Long Sales Cycle Back to the Ad Click
TBD
Closed Deals
TBD
Cost Per Lead
TBD
CPL Change
The Starting Problem
[Client to supply the one-sentence starting problem, for example: deals took weeks to close, so there was no way to prove which campaigns were actually producing signed contracts.]
The Fix
[Client to supply the specific fix applied, for example: built a CRM-to-ad-platform pipeline so a deal marked Closed Won pushes an offline conversion back to the ad account.]
Before
Conversions untracked, double-counted, or reported as raw clicks with no link back to a real booked job or closed sale.
After
Every conversion source verified, deduplicated, and fed back to the ad platform so bidding optimizes against real results.